Tinder Is Wildly Popular in India—but No One Wants to Talk About It

When an Indian woman wants to date or find like-minded people, where does she go? She might be introduced to a potential date by a friend, or her parents, but lately, like women in many countries around the world, she probably just reaches for Tinder. There are an estimated million mobile internet users in India. Little wonder, then, that dating apps have been such a hit with urban Indians. Tinder launched in the country in , and with its rapidly growing mobile-friendly demographic, India has taken to swiping in a big way; after the app saw a percent increase in downloads in the country last year, India is currently the dating app’s biggest market in Asia. A recent ad even positions Tinder as something parents—who have long been involved in more traditional matches in India—might approve of. Though social media users doubted the accuracy of that portrayal. To acknowledge the role the dating app has played in shifting understandings of relationships in the country, writer and illustrator Indu Harikumar is documenting the experiences of Indians on Tinder through her crowdsourced project IndianTinderTales.

A homegrown dating app for the LGBTQ+ community in India

Currently dominated by firms like Tinder , TrulyMadly, OkCupid and the newly launched Bumble, user penetration in the Indian online dating market that stands at 2. Launched in India in , Tinder last reported 7. Cities like Delhi, Mumbai, Bengaluru and Gurugram figured in its 10 most superliked markets globally for the year of In such a scenario, dating apps are investing and educating people about new ways of interacting with each other and seeing life beyond their circle, Maheshwari added.

Mendiratta is one of hundreds of thousands of young Indians nervously exploring online dating apps — and breaking with India’s centuries-old.

When it comes to hook-up or extra-marital apps like Tinder or Gleeden, people prefer to use their email address or open a new account rather than using Facebook or other social media app logins owing to privacy fears, according to researchers led by an Indian-origin scientist. The researchers at Penn State University said that participants in a study were willing to use their Facebook ID to access apps such as class reunion and matchmaking apps, but refused to use the same feature for an app that arranges extramarital affairs.

Bellisario College of Communications at Penn State. According to the researchers, who released their findings in the Proceedings of the ACM Conference on Human Factors in Computing Systems, the single sign-on is designed to make logging on to apps more convenient. To conduct the experiment, the researchers created four different sign-up pages for relationship apps with varying degrees of sensitivity, including a high school reunion app, a matchmaking app for more serious relationships, a hook-up app for less serious dating, and an affair-arrangement app.

They then recruited participants through an online microwork site and randomly assigned them to one of those four conditions. The participants could either choose to access the app through one of three social media single sign-on features, or use their e-mail address or create a new account specifically for that app. The participants were then asked a series of questions on perceived security, ease of sharing and usability of the app.

The main reason why people use their Facebook ID instead of using their e-mail address or creating a new account is the ease with which they can share the app with their friends. Sundar suggested that the findings have broader implications outside of the realms of dating and relationships.

Share of dating application users across India by region 2018

Industry-specific and extensively researched technical data partially from exclusive partnerships. A paid subscription is required for full access. Additional Information. Show source. Show sources information Show publisher information. The source did not specify the number of respondents.

In north India, Tinder was the most popular choice with a share of 31 percent, whereas Woo was the preferred dating application for south Indians.

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5 reasons why Hinge is the new age woman’s dating app

The Indian edition of dating app Tinder has introduced a new feature that gives women additional scrutiny and security before they allow men to start messaging them. The “My Move” feature, which Tinder hopes to roll out globally, allows women to choose in their settings that only they can start a conversation with a male match after both have approved each other using the swiping function.

Normally, the app gives parties to a successful match – where both have swiped yes on the other’s photograph – the right to text each other immediately. Rival dating app Bumble already allows only the female party to a heterosexual match to start conversations.

The online trend of dating in India is increasing every day. Especially during these times when the whole world is locked inside their homes.

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A cultural shift in India has resulted in a change in the traditional matrimonial market over the years, with players rushing to update their platforms in order to stay relevant. Not only that, it has also led to the mushrooming of dating applications, with international brands such as Tinder and Happn jostling for market share and mind share along with other homegrown players. No more are profiles on a Shaadi. Further helping them achieve this goal are dating apps such as Floh, TrulyMadly, Tinder, Happn, etc that focus on helping two people connect through common interests, which may or may not result in marriage.

image captionInclov – standing for inclusive love – is a dating and social app created for people with disabilities. In India, people with disabilities.

Bumble, a popular dating and social networking application, says that the e-dating space in India will see a gendered shift, with more women taking the lead, and an increased desire for meaningful, lasting connections. Joshi: During our strategic planning, we observed that the dating app industry in India is highly fragmented. On one side, there are many global apps focused on dating, and on the other, there are local, homegrown players focused on dating or matrimony.

Bumble saw an opportunity to play in the middle – to bring to India a social network where women are empowered to make the first move when forming connections in love, life and work. One of the other things we consistently heard was the desire for women to feel secure and comfortable when making connections online. Since Bumble”s launch in India, we”ve seen that more people globally are meeting their romantic partners online owing to widespread access to technology, education and financial independence.

We”re noticing similar adoption in India as well wherein 41 million Indian singles, that”s nearly 50 percent of the census single population, will be on dating apps and actively looking for relationships by Specifically for women, online dating can get a little tricky, and Bumble has been doing much to tackle this. What do you think is women users” ask of an online dating platform?

Joshi: We can”t speak for other social platforms, but at Bumble we have prioritised creating a space for equal and meaningful interactions. We care deeply about bringing people together with a mission to end misogyny and create an inclusive world where all relationships are equal. From giving users the option to block and report to further choosing their sexual orientation, we have always implemented ways to make the platform more inclusive and safe. In our consumer focus groups, one of the things we consistently heard was the desire for women to feel secure and comfortable when making connections online.

Therefore, it was important for us to prioritise safety features in India to create our differentiated value proposition.

Tinder gives women in India more control over conversations

How many dating apps do that? No stress. No rejection. Trust us, the more options you have, the better-looking life becomes. Welcome to Tinder — the largest, hottest community of singles in the world.

With 43 billion matches to date, Tinder® is the world’s most popular dating app, making it the place to meet new people.

The online dating scene in India has seen radical changes over the years. Gone are the days of Yahoo Messenger chat rooms. The search for love is now just a tap away on your smartphones. February is almost over so if you have decided that you don’t want to spend another Valentine’s Day single, dating apps might be the way to go. There are a whole bunch of apps in India right now that can help you meet new people. And if all goes well, even start dating them. We’ve picked out 5 apps for you that might do the trick.

In case the don’t work, perhaps we’ll suggest 5 more. One of the most popular dating apps in India, you can sign up on Tinder using your Facebook details or create a new account by entering your contact number. Swiping right for profiles you like, left swipe for those you don’t – it’s simple. If two people like each other it becomes a match and you get an option to start chatting. Your profile will have your name, age, pictures and a short description about you.

That’s also how you will see other profiles on the app.

7 Dating Apps That Can Totally Change Your Life

Today when everything else has gone digital, why not dating? Albeit not new, using free online dating apps for real-life dating is an incredible idea that has become successful for many young enthusiasts. Finding the perfect match that lives to your expectations is never easy; however, dedicated mobile dating apps come handy when it comes to meeting people in your area just using a fingertip. Unlike a few years ago when computer was the only resort for virtual social engagements, mobile apps with location sensors has given match seekers a comfortable, discreet solution.

From casual hookups and long-term relationships to summer romance or just intimate friendship, the free online dating apps for Android and iOS devices are here to help.

However, there is a social taboo in India around dating and while one may have lots of happy subscribers, the question is, are they talking about.

Now the coronavirus pandemic has only added new momentum to the segment, which has, over the past couple of years, seen the number of apps expand. For Austin, Texas-based Bumble, a carefully constructed India strategy has also fueled growth. Giving women the upper hand by allowing them to make the first move, it also laid emphasis on verifying accounts. Yet, as the market evolves, Bumble will need to work hard to stay relevant. Edited excerpts:. Before the launch, we spent about a year doing strategic research.

We found that a lot of homegrown apps offered matrimony services and people were interested in finding matches. On the other hand, there was a desire for dating. There are people in India who want to connect with others for friendship, for work.

The Best Dating Apps In India

Thanks to the offers being doled out by them, the profiles are surging by the hour. Updated : 4 months ago. Love knows no bounds… but what when singletons are stuck indoors? How do they find a potential love interest in this time of social distancing? It looks like dating apps are their next best option. Staying alone during lockdown gave even an introvert like me the quarantine blues, so dating apps were the perfect solution.

Rival dating app Bumble already allows only the female party to a heterosexual match to start conversations. Advertisement. {articleGUID}. Tinder.

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